The biggest challenge for most authors isn’t writing a great book. It’s getting that book in front of as many eyeballs as possible. Breaking through and connecting with fans in a crowded market isn’t easy, but it is possible, particularly if you utilize the four biggest social media platforms to your advantage.
Here I’ve gathered together some highly effective strategies for leveraging these sites. Dive in, be authentic, and have fun connecting with your readers and the book community!
Facebook Isn’t Going Anywhere
The big daddy of them all is a still an extremely powerful platform despite recent negative news coverage. Don’t ignore it. Having a successful book launch is all about driving up your pre-order numbers, so nudge readers to put an order in before your title release date. Respond to and regularly interact with readers. Facebook is a place to build up your community and voice. Don’t be afraid to write a long, heartfelt post if something’s on your mind!
Other key tips include linking to author interviews or videos of yourself. Share reviews from book blogs, big publications like Publisher’s Weekly, etc. Post your book trailer. If your publisher has multiple Facebook pages, utilize all of them. Watch for relevant articles, events, or hashtags you can use to mention your book. For example, if timely issues relate to your book’s theme, post them and invite comments by asking questions.
Instagram is Hot
Many, many readers are using Instagram throughout the day, so be sure to have a presence there. Utilize hashtags. This is the only way your book can be tracked/found on this platform. If you have a unique title, use it, and if it’s a generic title, hashtag the title with “book” at the end. Post photos of book events and author readings. Regram photos of books—this is a great way to share Bookstagram reviews. If a certain page or aspect of you book is popular, issue it. Regram fan photos or post your own.
Tumblr: Skip It at Your Peril
Don’t dismiss this platform; Booklr is a huge community. Tumblr users are aged about 18-29, a demographic containing a lot of readers. Reblog fan content, and just as you’re doing over on Facebook and Instagram, interact and respond to fans. In fact, connecting to Instagram strengthens your feed. Hashtags carry over, so your posts will be searchable.
Twitter Moves Quickly
Retweeting bookstores, libraries, and reviewers spreads awareness and lessens the business-to-consumer vibe. These are real tweets from real people versus tweets aimed at selling a product. Approach Twitter with a giving mindset, and tweet frequently. A tweet’s lifespan is less than a post’s on any other platform.
Even though Twitter moves quickly, it’s still about building relationships. Authors, retweet your publishers. Publishers, retweet your authors. If a big name like Ellen DeGeneres tweets about your book, retweet and thank them.
Connecting your Twitter to Facebook is a good strategy for someone who’s more active on the former than the latter. If your book has an aspect making it timely or especially moving, connect it to an article about that issue. Finally, tweet about book signings or author events, and search for hashtags relevant to your reading community as a way to join conversations.
Interested in learn more about how to leverage the power of social media as an author? Click here to read more!